Apple Editor's Choice: In Your Face's Paywall

Guideline 3.1.2 - Business - Payments - Subscriptions

We noticed that one or more of your auto-renewable subscriptions is marketed in the purchase flow in a manner that may mislead or confuse users about the subscription terms or pricing. Specifically:

 

- Your auto-renewable subscription promotes the free trial or introductory period for your subscription more clearly and conspicuously than the billed amount.

Next Steps

Please revise your auto-renewable subscription purchase flow to ensure that the billed amount is the most clear and conspicuous pricing element in the layout. Any other pricing elements, including free trial and calculated pricing information, must be displayed in a subordinate position and size to the total billed amount. Factors that contribute to whether the billed amount is clear and conspicuous include, but are not limited to, the font, size, color, and location of the billed amount in the auto-renewable subscription purchase flow.

Previous version is on the left.  Corrected version is on the right.

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